As a web analysis tool, Google Analytics also utilizes different social media for its brand and PR. As you can see, analytics.blogspot.com is Google Analytics' blog for GA users.
In its blog, GA team talks about tips that makes websites work better like a post called "make the web faster". Also included are the training videos and several tutorials for using GA. A good point about having a blog rather than keep a website alone is that, it will allow interactivity and information exchange. From the blog, GA team can learn what their customers are looking for, where they are stuck with GA, and what they did well to help. With all the interactivity, it can tremendously help the customers to answer their tough questions or long-time concerns that are not able to be addressed with an official website only.
Web metrics are getting more and more important as more and more professionals start recommending them to their management team. Instead of putting tons of hours of job in vain, people are willing to monitor and see what's going on. GA provides a perfect venue for that. GA's blog helps fill the gap of new users and keep an eye on the technology change that their old customers need to be aware of.
This is a successful social media application for Google. What do you think?
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