How to Evaluate Social Media Use for Nonprofits Part II

Various organizations use social media to help with their products and services. Nonprofit organizations especially tend to rely on social media since they are for free. When they use social media, they will wonder about the same question: how well does the organization use social media.
The following are several social media metrics (some in my last post) and how to evaluate social media use with these metrics.

Volunteers

You may let people in your social media communities learn about the wonderful volunteer experience, which will not only build your organizational image, but also help you secure new volunteers through utilizing social media.

Event Attendance

Holding events on a regular basis will help you keep your supporters and donors updated about your nonprofit. But that is not enough. Using social media, you can spread the word out easily and people will likely interact with you before the event on the social media venues.

Testimonials

Clients, supporters and donors may leave a comment on your organization's facebook/twitter/etc., don't let it die on the page. You may include the testimonial in your newsletter, event brochure, and everything else that represent supporters' voices. They like that, and you win a good reputation.

Facebook Comments and Twitter Mentions

This is hard and boring to track but definitely rewarding if you keep doing it. It will show how successful your social media plan is. If your organization facebook gets few comments and is seldom mentioned, you may need another social media plan.

Fans, Followers and Friends

To keep a high social media ROI, the quality of fans/followers/friends is important too.