3/12/10

Facebook Fan Page: Best Way for Groups To Get Together?

 It is the first time in my life to hear that moms nowadays may choose to breast feed their babies off-breast. The Times article discusses how moms feel lonely, uncomfortable, or inconvenient to breast-feed their babies, instead, they choose to pump breast milk and feed their babies with bottled breast milk.
Later I checked one of the web sites the article mentioned called Got Breast Pump! The web site provides products related to breast pump, tips to get more breast milk, and so on. Appalled by the many options women nowadays have, I also found the web site had a Facebook Fan Page: GotBreastPump.com
Then the question became, what kind of groups or organizations is Facebook Fan Page best way for?
Some underrepresented groups like GotBreastPump? 
So I kept on reading other articles and found Fan Page fit best the needs for non-profits, some acting stars, activist groups, and small organizations. 
Then I kept on thinking the differences Fan Page makes over other Facebook applications.There are heated debate over Facebook Fan Page and Facebook Group. Which is better and how is one better? According to Ann Smarty's post, Fan Page is better to be used to build and maintain a long-term relationship with customers or supporters. That seems to be an ideal way for non-profits or smaller organizations like GotBreastPump to manage.
Bad news for Facebook Fan Page is a recent annoucenment by Facebook.com that they will plan to have a new tool to replace Fan Page(Facebook To Announce Plans To Take Over The Internet With Facebook Pages)
Before Facebook Fan Page is long-gone, let's talk about it here. What are some of the good stories Fan Page leaves us? 

3 comments:

Anonymous said...

I like the concept of the fan page. Rather than a group page,it seems like you really must like something in order to be a "fan". I think it lets the organization know who their dedicated followers are.

Jing said...

@ esear: you made a good point, Eileen. The difference btwn a fan page and a group page is the relationship 'depth'. fan page must attract more dedicated supporters than a group page!

Neha Chhabra said...

Through a fan page, I feel consumers are putting forward a hand of friendship and sending a signal to organizations that "I really like your products and services." A group page to me means I am part of the interested group but do not necessarily fancy your products to become a fan of them. : )