2/5/10

Vlogging Era: New entertainment for the Public?


This video below brought me several 'good' old memories about YouTube videos, which were also considered as the 'kickoffs' of the new vlogging era.





Several researches studied the new media phenomenon, and I can recommend this one about gender differences. Research claimed that men checked YouTube videos almost every day, and they were found to be more active than in responding to video comments. On the other hand, women checked YouTube videos only once a month. (http://www.acjournal.org/holdings/vol10/01_Spring/articles/molyneaux_etal.php)
The media phenomenon triggered my different thoughts:this vlogging culture is part of the 'Amusing Ourselves to Death'? Neil Postman's book 'Amusing Ourselves to Death' discusses how the television medium caters to the public need for entertainment. Postman asserts the presentation of television news is a form of entertainment programming.
Despite that the work was done in the 1980s, Postman was far-sighted enough to depict a future of electronic media dominance for us in the 21st century. Information and messages are turning to be entertaining rather than rational. 'Age of Reason' is long gone, while 'Age of Fun' is here now.
I don't know if this is a good call though. We are hoping to become MORE 'fun' with LESS questioning and challenging.
Hmm....Reminded me of a conversation with a girl friend:
Mandy: Jing, is your bday this month?
Jing:Yes. 16th. Will turn 24. Yikes.
Mandy: Why? We are getting more mature and smart.
Jing: Wish we could be mature and smart without putting new numbers to my age.
(Both of us laughed...)
It is just never possible for us to both young and smart. Then can we be both 'smart' and 'fun'?

4 comments:

paromita said...

Jing that was a really cute post! I did have fun watching that vlog. Your perspective of vlogging as fun+smart makes me think if vlogging has more use in terms of entertainment?

Neha Chhabra said...

Thanks for sharing your personal experience, Jing...and I enjoyed the video. I'd be interested to see how the next generation of organizations make use of vlogging...more as an entertainment tool or smart entertainment as you have said. : )

Jing Zhao said...

@ paromita: I think so. Don't know if I am an extremist here. Yet I think the public has spent way too much time doing things fun and interesting. Many 'Most popular' videos are about fun.

Charlie Kwan said...

Fresh my eyes. Initially have no idea what that vlog is talking about. Understand more after post searching, really need to catch up new stuff.