(Credit: Chatroulette)
The blogger of Life Before Moon, Rachel talked about Chatroulette with me after class. We thought there might be ways for corporations to utilize Chatroulette and make a profit. I'll just pick Doritos as an example since the company is very into social media. So let's say Doritos wants to start a campaign using Chatroulette as a medium. We've got two 'sketches of plan' for it:Idea No. 1: Scavenger/Treasure Hunt Party!
Rachel suggested that companies can start a scavenger hunt event on Chatroulette (CR) which asks CR users to look for clues that can be found in strangers' cameras. There are several websites providing cool hunt clues for companies to use. So, for Doritos, they can start a scavenger hunt to look for many clues related with food (not necessarily Doritos) or lifestyle (clothes, home settings, etc.). That will encourage people to click through CR to find strangers that meet with the requirements. The idea of having a scavenger hunt without explicitly involving the product or brand name in it, is similar to what Megawoosh did for Office 2007. We want to attract people's interest and further lead them to find out about the product.
Idea No. 2: Who Shares My Doritos?
This event is aimed to turn the spotlight to the product. CR users are asked to put a bag of Doritos chips in front of their camera. Whoever puts the same flavor, size, etc. forms into a team. That team should keep looking and expand their team. Within a certain time limit, the winner is whichever team with the most people in it. This event will not only promote the products but also help people to connect and find the common interests.
Of course, the ideas above are just some rough ideas to commercialize Chatroulette. I believe there are many other cool and great ideas to do so. Want to share yours? Please leave your comment below.
2 comments:
You have some interesting ideas. I guess many would ask (if chatroulette started charging people for its service) why one would use it if you could skype for free? Also what are the motives of chatroulette users? For example, are they interested in establishing possible relationships with people they meet or are they simply looking to talk to a stranger for a few minutes?
@esear: good questions. The more I think about the fad of Chatroulette, the more I ask myself these questions. Without any obvious beneficial functions of this tool, I doubt if people will hang on to it...One reason for people to use this over Skype is the opportunity Chatroulette provides for users to meet total strangers. To many, that's the point. They want fun stuff, and Chatroulette did it for them.
I hear your point that chatting with a stranger for a few minutes is not helping any companies to promote their products.
In my post, I talk about how Chatroulette can make a profit by selling ads or holding events for companies. I don't think anyone will pay for the service. It has to remain FREE to attract more users. Thanks for your thoughts! They are impressive and in depth!
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