Google Analytics is a Magic Tool!

Lots of people are using Google Analytics to monitor their websites, and we all know something about it because it is well-designed to be intuitive and easy to understand. Today I picked up a few terms and learned in depth about how to best interpret Google Analytics results.I will try to explain in the simplest way as possible so I can remember.

1. Bounce Rate:
(in my word)
So basically, if someone click your website link but soon realizes they are on the wrong place and leave your website, GA tries to track them down and tell you these clicks are "bounced". So you can have a better idea how many people are REALLY viewing your page for good reason out there.

(from wikipedia)
It essentially represents the percentage of initial visitors to a site who "bounce" away to a different site, rather than continue on to other pages within the same site.

(I love formulas, so) Bounce Rate = Total Number of Visits Viewing Only One Page / Total Number of Visits

A visitor can bounce by:

• Clicking on a link to a page on a different web site
• Closing a open window or tab
• Typing a new URL
• Clicking the "Back" button to leave the site
• Session timeout

Google Analytics specialist Avinash Kaushik has stated: "My own personal observation is that it is really hard to get a bounce rate under 20%, anything over 35% is cause for concern, 50% (above) is worrying. I stress that this is my personal analysis...."

So now the question became "how to lower the bounce rate if your website bounce rate is high"...So I kept on searching and found some answers as below:

First I read about how to measure bounce rates - not just overall bounce rates but to see how individuals land on different pages to view content. Here it is:
How to Measure Your Website's Bounce Rate
http://www.elated.com/articles/measure-your-website-bounce-rate/

And then I got some advice from the same author on how to reduce the bounce rate:
http://www.elated.com/articles/reduce-your-website-bounce-rate/